英文电子书

Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can

In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends

"The best sales book of the year" — strategy+business magazine

That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the foc

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer rete

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare

作者：W. Chan Kim

书名：Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant《蓝海战略，扩大版：如何创造无

作者：Thomas Friedman

书名：The Lexus and the Olive Tree: Understanding Globalization《凌志汽车与橄榄树:直面全球化》

英文简介：In this vivid portrait of the new bus

作者：Eric Posner

书名：Radical Markets: Uprooting Capitalism and Democracy for a Just Society《激进的市场：为建立公平社会而铲除资本主义与民主》

英文简介：Many blame

作者：Mark Rampolla

书名：High-Hanging Fruit: Build Something Great by Going Where No One Else Will《高挂水果：去别人都不想去的地方做一件伟大的事情》

英文简介：In 200

作者：Indi Young

书名：Practical Empathy: For Collaboration and Creativity in Your Work《实践共情：促进工作中的协作和创造力》

中文简介：传统的产品开发侧重于解决方案。