英文电子书

经济

商业

Fighting Churn with Data: The science and strategy of customer retention-数据搅乱

市场营销

Christopher Moore International Retail Marketing: A Case Study Approach-国际零售营销：案例研究法

市场营销

Blue Ocean Strategy, Expanded Edition-蓝海战略，扩大版

市场营销

The Lexus and the Olive Tree: Understanding Globalization-凌志汽车与橄榄树:直面全球化

市场营销

Radical Markets: Uprooting Capitalism and Democracy for a Just Society-激进的市场：为建立公平社会而铲除资本主义与民主

市场营销

High-Hanging Fruit: Build Something Great by Going Where No One Else Will-去别人都不想去的地方做一件伟大的事情

市场营销

Practical Empathy: For Collaboration and Creativity in Your Work-实践共情：促进工作中的协作和创造力

市场营销

Antifragile: Things That Gain from Disorder(Incerto #4)-反脆弱

经济管理

Incerto 4-Book Bundle: Antifragile, The Black Swan, Fooled by Randomness, The Bed of Procrustes

经济管理

Fooled By Randomness & The Black Swan: Two Books In One(Incerto #1-2)-被随机性愚弄和黑天鹅

经济管理

Skin in the Game: The Hidden Asymmetries in Daily Life(Incerto #5)-游戏中的皮肤

经济管理

The Bed of Procrustes: Philosophical and Practical Aphorisms(Incerto #3)-普罗克斯特之床

经济管理

The Black Swan: The Impact of the Highly Improbable(Incerto #2)-黑天鹅：极不可能的影响

经济管理

Fooled by Randomness:The Hidden Role of Chance in Life and in the Markets(Incerto #1)

经济管理

John Kenneth Galbraith A Short History of Financial Euphoria-金融市场狂热简史

经济管理

Peter L. Bernstein Against the Gods: The Remarkable Story of Risk-以上帝为对手: 风险传奇

经济管理

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art-身价四亿的鲨鱼

经济管理

A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers

商业金融

Thomas L. Friedman Thank You for Being Late-谢谢你的迟到

商业金融

Lecturing Birds on Flying: How Financial Practice Differs from Theory-飞鸟讲学

商业金融

Dynamic Hedging: Managing Vanilla and Exotic Options-动态对冲：管理香草和异国情调的选择

商业金融

Thomas Gryta Lights Out: Pride, Delusion, and the Fall of General Electric-熄灯:傲慢、妄想和通用电气的垮台

商业金融

Mark Miodownik The Infinite Game-无限的游戏

商业金融

Jonathan E. Schroeder Brand Culture-品牌文化

商业金融

Agile Practice Guide-敏捷实践指南

商业金融

Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business-阿里传

商业金融

Roger McNamee Zucked: Waking Up to the Facebook Catastrophe-成为扎克伯格：认识Facebook的灾难

商业金融