Connect: How companies succeed by engaging radically with society-联系

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所属分类:商业金融

Connect: How companies succeed by engaging radically with society-联系

作者: John Browne

书名:Connect: How companies succeed by engaging radically with society《联系:企业如何通过与社会的彻底接触而获得成功》 

英文简介:Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.

Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.

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