Analytics in a Big Data World: The Essential Guide to Data Science and its Applications-大数据世界中的分析：数据

作者：Bart Baesens

书名：Analytics in a Big Data World: The Essential Guide to Data Science and its Applications《大数据世界中的分析：数据科学及其应用的基本指南》

英文简介：The guide to targeting and leveraging business opportunities using big data & analytics
By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics of big data, analytics…
For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.